Downy

Downy is a globally recognized fabric care brand known for its focus on freshness, softness, and long-lasting scent. This selection showcases key projects I delivered for Downy across campaign and brand design. As a designer at Hatch Corporate Solutions, I developed key visuals and designed a range of POSM and OOH materials, including retail displays and brand activations. Each output was crafted to translate the brand’s sensory experience into engaging, real-world touchpoints.